Using Social Media

Using social media

Using Facebook

When using Facebook, you have two choices - Pages and Groups.

We recommend using a Facebook Page - users 'like' your page and your updates appear in their newsfeed. They're publicly visible and users don't need to be logged in to see your posts. Note that posts are posted as your page, not as individuals (eg "Goldsmiths SU posted...", not "Rachel posted...").

Facebook Groups have much higher engagement, but it's harder to get people in them to begin with. Everyone can post in the group as themselves, but admins must approve people who join. You can make posts public, or private.

Note that every post is associated with the person who posted it, not the group overall. Users get notifications of posts by default, which is great for engagement and discoverability.

Using Twitter

Twitter works very differently - you are limited on how long your updates can be, but sharing content is much easier. Users can retweet (share) your posts easily. Unlike Facebook Groups, your followers don't get notifications by default, but can turn them on if desired. Twitter is brilliant to raise engagement during events, using a designated #hashtag.

What to share

• Photos/videos from your events - tag people in your posts

• Event and ticketing pages

• Content from others which your users will appreciate